Learn AI visibility

The concepts behind measuring your brand in AI answers — defined precisely, without the hype, so you know exactly what a score means before you chase it.

• What is Share of AI Answer? Share of AI Answer is the percentage of buyer questions where an AI assistant cites your brand. What it means, how to measure it, and what a good score looks like.
• What is answer engine optimization (AEO)? AEO (also called GEO) is the practice of making your brand more likely to be cited by AI assistants. How it works, how it differs from SEO, and where to start.
• How do AI assistants choose their sources? ChatGPT, Claude, Gemini and Perplexity ground answers with live web search and cite a handful of sources. How grounding works and what kinds of pages get cited.
• AI visibility metrics that matter Share of AI Answer, per-engine citation rate, competitor win rate and answer-source mix — the four metrics worth tracking, and the vanity metrics to skip.