Track your brand, engine by engine

Each engine grounds its answers differently and cites different kinds of sources. These guides cover what that means for your brand on each one, and how to measure it instead of spot-checking.

• How to track your brand in ChatGPT ChatGPT answers buyer questions with web search and citations. How to measure how often it mentions your brand — daily, on a fixed prompt set, with grounding on.
• How to track your brand in Claude Claude grounds product questions with web search and cites sources. How to measure your brand’s presence in Claude answers on a fixed daily prompt set.
• How to track your brand in Gemini Gemini grounds answers with Google Search. How to measure how often it cites your brand, and why Gemini visibility correlates with — but differs from — Google rankings.
• How to track your brand in Perplexity Perplexity is search-first and always cites. How to measure your brand’s citation rate in Perplexity answers and read its unusually rich source lists.
• How to track your brand in Grok Grok answers with live web and X data. How to measure your brand’s presence in Grok answers, and when this optional engine is worth tracking.