AI Visibility Tracker vs Ahrefs Brand Radar

Brand Radar is Ahrefs’ AI-visibility product, and it is a separate paid add-on rather than part of a standard Ahrefs plan — listed at $199/month for selected platforms and $699/month for all platforms with 472M+ organic prompts plus custom prompts. It covers AI Overviews and AI Mode, ChatGPT, Perplexity, Microsoft Copilot and Gemini, and adds YouTube, TikTok and Reddit in beta. AI Visibility Tracker measures whether five engines cite you for the prompts you choose, from your own machine, for $29 once. Brand Radar is the better tool if you already live inside Ahrefs and want AI visibility joined to your backlink and keyword data.

Last updated 2026-08-22

Is Brand Radar included with an Ahrefs subscription?

No — it is a separate paid add-on, which is the single most important thing to know before comparing prices. An existing Ahrefs plan does not include it.

The listed tiers are $199/month for selected platforms and $699/month for all platforms, the latter including access to a 472M+ organic prompt database alongside custom prompts.

That prompt database is a real asset and this app has no equivalent: it tells you what people actually ask at scale, rather than only measuring the questions you thought to define.

Which engines does each one actually cover?

The overlap is ChatGPT, Perplexity and Gemini. Beyond that they diverge: Brand Radar covers Google AI Overviews and AI Mode plus Microsoft Copilot, which this app does not; this app covers Claude and Grok, which Brand Radar does not list.

If your buyers are in Google’s AI surfaces, Brand Radar is measuring something this app cannot see, and that is a substantive reason to choose it regardless of price.

If Claude matters to your category — common in developer and technical B2B — Brand Radar will not tell you how you appear there.

How does the cost compare over a year?

Brand Radar at the selected-platforms tier is $199/month, which is $2,388 for a year, on top of whatever the underlying Ahrefs plan costs. The all-platforms tier at $699/month is $8,388 a year.

AI Visibility Tracker is $29 once at the launch price, $79 once at the regular price, and there is no underlying subscription it sits on top of.

That gap is large enough that the comparison is really about whether you need what the extra buys: the prompt database, the Google AI surfaces, and the joins to Ahrefs’ backlink and keyword data. For an in-house SEO team already paying for Ahrefs, those joins are worth real money. For a founder who wants to know whether ChatGPT recommends them, they are not.

Competitor pricing below was read from each vendor’s own pricing page on 22 August 2026. Prices change; confirm before deciding.

What does the cheaper tool give up?

Scale of discovery, first. You define the prompts here, so the tool measures your assumptions about what buyers ask. Brand Radar can show you demand you had not thought of.

Team features, second. There is no shared workspace, no client logins and no historical dashboard for a team to review — it is an app on your machine producing reports.

And integration, third. Brand Radar sits beside the backlink, keyword and traffic data you already have in Ahrefs, so AI visibility becomes one more column in an existing workflow rather than a separate report to remember to run.